Successful campaigns, companies and candidates are built on clearly defined identities, with logos, slogans and themes that express their values. What’s yours?
De La Rosa & Co. needed a strong identity to break away from its larger New York-based competitors. In 2009, the California-based municipal finance firm celebrated 20 years of service to communities across the state by creating a scholarship program at high schools from the Sierras to the seashore. Today, the DLR rose logo is almost as recognized in the world of public education as in banking circles.
The high school scholarship competition that Steve helped us create conveys our commitment to California communities. Today, our rose logo is recognized in the world of public education as well as municipal finance.–Edward J. De La Rosa, Founder and President, De La Rosa & Co.