Media Outreach

Preparing clients to present effective messages and grabbing the attention of the most interested journalists help ensure the free flow of information.

Case Study

Greyhound is a fraction of its size during the heyday of intercity bus travel, but the running dog logo remains an icon on America’s roads. The company rubbed labor relations raw when it tried to replace experienced drivers with employees from a discount subsidiary. Members of Amalgamated Transit Union Local 1700 won the ensuing war of words with picket signs alerting the public that, “It isn’t a Greyhound without a Greyhound driver.”

When our members were picketing across the Southwest, Steve was outside Greyhound headquarters in Dallas, getting our message out over a wall of noise from their well-oiled corporate PR machine.–Bruce Hamilton, President, ATU Local 1700